Instagram Marketing
Social Media Strategy for Instagram: Actionable Tips
The best way to learn how to use Instagram for marketing is to use the platform yourself. For starters, follow John Rampton’s list of 25 of the Most Engaged Brands on Instagram to get an idea of what works and what doesn’t on this platform. how can i get more instagram followers Let your audience know you’re on Instagram. Incentivize Facebook fans, Twitter followers, and email list recipients to follow you on Instagram by doing giveaways as you reach milestones in your number of followers.Once you have an audience, give the people what they want. Only feature high-quality photos on Instagram. Don’t post anything that couldn’t stand on its own.Keep Instagram non-salesy. The occasional coupon code or discount offer is fine. However, don’t use Instagram as your own personal product-hawking platform. You will lose followers and waste time.Take advantage of Instagram’s embed feature. This feature allows you to embed Instagram videos in your blog or website, which can help increase your Instagram handle’s exposure.Use popular (but relevant!) hashtags to engage with a broader community of Instagram users. Hashtags provide a great opportunity to reach certain niches that would have no other way of finding your content.Optimize your profile. See Gerry Morgan’s illustrated guide. Keep in mind – most users are only going to experience individual photos. If heavy branding is a priority for your company, make sure your photos contain the brand. Don’t rely on the text in your profile description.Post no more than once or twice a day. More is not better with Instagram. In other words, Instagram users are very good candidates to be future New York Times subscribers. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.
Show off your products or services
This Instagram strategy is a very cost-effective way to stay relevant to the younger audience,” said Fahad Khan, CEO of Tube Centrex. The Times “may not necessarily want or expect them to pay for the subscription immediately, 1000 likes on instagram but when these teens eventually graduate and get a job, I think there’s a great chance the Times can convert some of that audience into customers.The Times’ longest-running Instagram account, @nytimesfashion, is by far its most popular. Simone Oliver, formerly the Times’ online fashion editor and now growth editor inside the audience-development group, launched the account on July 1, 2011. Since then, it has averaged just under two posts a day, amassing 727,000 total followers on the platform. The feed is full of attractive, stylish people, a mixture of model photos and on-the-street shots. Each new post racks up thousands of likes and dozens — if not hundreds — of comments.The broader success of that particular account has been because it had a very passionate editor who cared about maintaining a specific visual voice,” said MacCallum. “To the extent that we can do that in other verticals, I think we’ll be able to be successful.When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. Oh, and our friends at online infographic maker Venngage were kind enough to wrap all that follows into a comprehensive infographic that’s easy to keep, share and reference.
Keep your posts about your brand
Analyze both yourself and some of your competitor’s Instagram followers and begin to document their social behaviors on the network. can i buy likes on instagram Pay careful attention to the visuals that these users publish and the types of accounts that they follow as this can be an indication of the content that they are most interested in seeing. You are looking to identify any trends that your followers have in common to inform the content you should be publishing in the future. In this post, there are over 32,000 users that have liked this image, which means that there are plenty of accounts to research and glean insight from. After analyzing the comments and a few of the accounts that follow Prada, we can find that their audience tends to post images relating to fashion and engage with content that revolves around celebrity culture and fashion. By analyzing this data consistently and over a wide variety of posts, Prada can better serve their customers with content that is likely to resonate with them from their product lines and related to the fashion industry at large. While you don’t always need to investigate each of your customer’s personal Instagram accounts or comments, generally, the more information you can gather on these users, the easier it’ll be to identify any patterns in behavior your account can capitalize on. This is where you analyze outside sources such as third-party data, focus groups and surveys as opposed to conducting your own. Secondary market research can often be easy to find either through searching on Google for case studies, scholarly articles and white papers about the behavior of certain demographics of Instagram users.It’s important to note that while there are a variety of documented case studies and third-party research that can help you better depict your customer’s Instagram behaviors, these often won’t have the same level of insight on your specific audience as conducting your own research would.